When it comes to football cards in 2010, its sad that Upper Deck did not have the ability to produce licensed NFL cards. In every previous year for as long as I can remember, they have always been the top of the mountain in terms of both creativity, design, and theme of the products they released. In fact, they were so far ahead of the pack, that many times it looked like they were hiring the only people in the world who knew how to effectively design a card.
Around the end of 2009 and early 2010, Upper Deck did their best evil empire impression to show everyone why the were living up to the negative stigma that many collectors shouted from the rooftops, and as a result they were left without the NFL for the entire 2010 card season. This led to some interesting sets like Sweet Spot NCAA and 2010 SPX NCAA, but many people like myself were left craving the many products we were now deprived of, if not only because of the shady business dealings that plagued the company.
Today we got our first taste of their 2011 Upper Deck NCAA Football set, and from what we can tell, its very similar if not identical to the 2009 Baseball Product that started many of their troubles for this year. The good thing is that the design is still pretty good, and its nice to see a base set from them again. Im disappointed that they rehashed the baseball design, but this is what usually happens. They also previewed a throwback Adrian Peterson style card that I have been calling for over the last two years, and I am extremely disappointed that it could not be an NFL licensed card. Something like the Peterson is better than nothing in this case, and I think it looks like a pretty cool element to the set. We are also finding out that the remnants of the now cancelled 2010 Ultimate NCAA football will be seemingly be making their debut in these boxes.
Overall its still unclear as to the future of Upper Deck’s continued presence in the football game, but as far as I can tell, many collectors still want them around because of the success they have designing quality products with high visual appeal.