Over the last couple of days, Panini has been pimping the newest super high end product release, Momentum, hitting shelves in the next couple of weeks. After seeing this preview, I have to question how there can be such a separation between their products in terms of design. On one hand, we have great looking products like Prestige and Elite, and on the other hand, we have products like this. Not only are the cards ridiculously hideous, but the price of the box is beyond ridiculous considering what they are offering. Considering that this product going to go head to head with an established and popular product like Topps Platinum, I am questioning the potential that this dog has in the grand scheme of this year’s card season.
My biggest gripe has to be the design of the cards, which is saying something when this costs 200 bucks a box. My biggest gripe should be the price and configuration of the product, but the cards are not easy on the eyes at all. I am almost 100% convinced that there are two design teams at Panini, one that has been responsible for the advancement we have seen in some of the products, and another that has been responsible for the continuation of last year’s visual diarrhea.
The box hit triple relic autos are awful. With the way each element is stacked on the card, its like Panini’s designers thought they should play card design tetris. C’MON LONG STRAIGHT PIECE! Am I right? The players are cut off at the waste, tiny little picture trapped at the top, and single color relics that are separated into three pieces to make collectors think they are getting more than they really are. The use of the foil from Totally Certified last year is totally uncalled for, as a flat gloss would have made piss poor into just poor.
Moving on, the rest of this junk is utterly forgettable, as there is no special content that piques my interest. Everything is something we have seen before, which would be much more easy to accept if it wasnt so ugly. A few cards show signs of the A level design team, but many of them are plagued by boxy and busy looks.
I thought of a very simple way of looking at this. Back in 2007 and 2008, Upper Deck released a Super High end product called Premier. Like this product, it was hampered by stickers and poor design, and yet Panini still thought it was a good idea to base the product around. Its like Premier and Totally Certified got drunk, went slumming, hooked up, and this is the baby. Funny enough, both were awful products, so its confusing to say the least.
Lastly, the base cards might be the worst looking I have seen in decades. I cant even put into words how terrible they are, and that’s why I am going to end this paragraph here. Yuck.
So far, based on the reaction I have read everywhere other than Panini’s blog is that collectors feel the same way I do. That isnt a good way to start the promotion of a product that costs as much as this does. I would rather take my chances on 2 boxes of Finest, than one of these. Its looking that bad to break.
Here are the pictures: