Most of the hype behind 2012 Panini Prizm does not come from the design or concept of the product. Neither are original, unique or even that cool. The hype behind Prizm comes from 2012 Prizm Basketball, where low numbered inserts performed in a way that is unlike normal inserts do. In basketball, due to a drastically different hobby culture and international audience, the Gold Prizm cards numbered to 10 sold like they were Exquisite Patch autos. As a result, Football collectors have over-invested their excitement and money into football, not realizing the markets are like apples and oranges.
The first Gold Prizms are up on eBay, and already, the sellers have started listing them at prices well below where basketball is.
I think there will be a few higher sales until the product becomes more saturated, but the golds should start performing below the level of the Red Refractors /25 from Topps Chrome. They will still be valuable cards, but to compare to basketball is not a good idea. In basketball, there were no rookie cards to collect due to the lockout and product structure. There was also nothing really high end with NBA jerseys for the rabid super collectors to buy. Prizm Basketball had a captive audience.
I completely understand WHY this product is performing the way it is, even though I dont think it is worthy of the praise it is getting. After watching a case break yesterday, and 10 boxes online this morning, the dud potential of these boxes is ridiculous at 110-125 per box. When you also consider that the parallels wont sell the way people think they will, this is going to drop like a rock.
More vitriol to come on this… dont you worry.