I feel that every time a company does a giveaway, I have to support it. I feel like its an obligation, because I want it to continue. This weekend, the Panini Father’s Day promo goes live, and for the most part that is a very good thing. Some of the cards in the set are about as complete a disaster as they can be, but its free cards for buying some exceptionally bad product. Softens the blow, so to speak.
Somehow, a lot of cards have already ended up on eBay:
2013 Panini Fathers Day Clay Mathews Super Bowl Pylon Auto – These will be the best of the best this year.
2013 Panini Fathers Day Tavon Austin Hot Rookies Auto /35 – Let Panini’s obsession with these begin.
2013 Panini Fathers Day Andrew Luck Pinnacle Lava Flow Parallel – Not a fan of this.
I think Panini has the right idea in getting these cards into the forefront of our minds as we move into the months leading up to their biggest spectacle of the year in Chicago. They want as much buzz overtaking the convention, and loading up these initial promos is going to help them do it. The issue is that the products they are pushing behind the giveaway are all Basketball and Baseball, instead of the more usual suspects in Football.
What is even worse, is that I have heard they are making the shops take on MORE of these products than they already have, rather than compensating for existing boxes on the shelf. Sure, its a great way to clean out the distributor’s enormous backlogs, but why the adding of that burden on the shops? They already have a ton of the boxes in their inventory to begin with. Its not even the good stuff like Select or Preferred, because those products are already selling well. Its the junk that no one wants, but Panini keeps putting out, one after the other to make up for last year.
Here is the thing. Collectors love free cards, and that’s what this should be all about. Buy a Panini product, get a pack as a bonus. Oh mister shop owner, you bought a million of our boxes last year? Here is a reward for your customers, have these highly coveted packs. That would be the true way to make this beneficial for everyone, but making them take on extra product that they may not be able to sell isnt fair for the shops that DO want to participate, but DONT want to overstock their shelves with boxes.
Maybe this is an overreaction, and that this isnt as bad as it seems, but I think its worth mentioning here. I have gotten emails from a few different shops of varying size, as well as feedback from my own shop that they dont feel this is necessarily the ideal way to help them out. Im sure there is a counterpoint here, and I would love to invite them to comment.
As for the cards themselves, I think some of them are laughably terrible, but others are definitely awesome. Looks like we are going to get a bunch of stuff from all the different sports, but I am curious to find out what happens when they need to backfill a similarly large giveaway at the NSCC, as much of the content will likely be repeated.
Overall, this WILL be a successful giveaway, and I WILL be participating thanks to Panini taking orders for Prime Sigs (a good looking and cheap football product) on their website. Without that option, I would likely have to sit this one out and buy singles off eBay.