I think its obvious why Panini pushed up Prizm to this part of the calendar. Topps Chrome is being released in a month, with on card autographs and basically the same parallel structure as the innovator for this type of product. With such a weak rookie class, and a vastly inferior product offering, coming out after Chrome would be a death sentence.
Here is what is up so far:
2013 Panini Prizm Kenny Britt Finite Refractor 1/1 – I still have no fucking clue why these are called “finite.”
My hatred for Prizm is well documented, as I don’t feel that Panini has made a true investment in creating their own brand of Chrome style cards. As mentioned many times before, they have instead created a cheap knockoff of the Topps original, only with far fewer reasons to buy in. Because we know that on card chrome autographs are possible at this time of year due to offerings in both Finest and Platinum done months before today, there is no logical reason for Prizm to be stickers, other than sheer lack of effort.
Not only that, but all the autograph cards are emblazoned with the famous BIG SILVER BOX that has no business being used on these cards. Not only does it obscure a large part of the card’s surface, but it looks awful.
I thought the autographs were the worst looking cards in the product, that is until I saw the way the inserts looked. Not only do they look like they were done by a first time user with photoshop, but the themes are boring and unimaginative. I would be ashamed of myself, if as a designer, these were cards I thought were good looking. I mean, I have actually run out of shitty things to say about this product, but then you see a card like this and you have to laugh. Shiny for shiny’s sake doesn’t work.
You also have to love that Panini finally discovered the use of QR codes, some four years late. Instead of making the full fledged video HRX cards, which were vastly outdated technology to begin with, they decided to print codes on ugly inserts where you have to download an app to watch on your phone. I wish I was making this up, because its that dumb.
If I were Panini, this is a set I would take very seriously, as we know the potential of a well-designed and well executed product of this type. As usual, we are left with ugly cards, sticker autos, and a concept made famous by a competitor. As I say every time, if you are going to rip something off, at least do it well.