Over the last few years, Panini has sought to improve certain holidays of the year with collector friendly giveaways that promise free cards when buying certain products. Over the last few years, Fathers Day has become a day where people who love Panini will get their due – somewhat. This year, from what I can tell is no different. The packs sure sell for a ton of money, considering what is in them.
Here are some of the bigger cards from Father’s Day already up:
Here is why I like Father’s Day packs – they are free. They get you something back when you have to stomach break after break of some of the worst products that Panini has to offer. Other than the fact that they are free, they really dont offer much outside of the normal stuff you would usually find in packs. In fact, I would go as far as saying that they offer somewhat worse stuff as to what you would expect from packs. However, because they are free, its not that big a deal.
What most people dont understand is that Father’s Day, and Black Friday/National Card Show by association, are nothing more than ploys to clear out the stock of the distributors that Panini has chosen to get into bed with. Dont believe me? Check the list of products the shops had to buy cases of to get the packs sent out to them. Because so many of their products tank beyond belief, the distributors are left with huge overstocks of product that many card shops refuse to take on. Being that 2013 Football was easily one of the worst years of product in recent memory, these packs need to provide some incentives for the shops to load up on boxes that they likely already have collecting dust on their shelves.
This isnt saying that Topps and UD dont have the same problem, but this is such an obvious situation that its hard to look the other way. Rather than shouldering a lot of the issue that they themselves have created, the people that ultimately feel the brunt of the burden is the shops. Now, IT DOES help that collectors have begun to latch on, and some shops do a much better job taking care of their customers than ever before, but this wreaks of desperation each and every time it is done.
All things considered, Panini could have just said – sorry distros, you bought it, you keep it, but many of their “partners” have already reduced Panini products well below cost to begin with. Not a good situation. Yet, instead of just admitting that the system is broken in the first place, and trying to make some better products along the way, programs like Father’s day come to be.
You are going to get card shop owners come on here and say “IM HAPPY TO BUY THE JUNK PRODUCTS BECAUSE MY CUSTOMERS LOVE THESE PACKS!” which isnt necessarily false. However, if this were a TRUE program to help the shops that supported Panini all along the way, they would not need to buy extra product to get the packs. The only entities that truly benefit from this program are not who you think they are. It surely isnt the collector and it surely isnt the shop.