2010 Panini Limited Fails To Capitalize On Past Success

Leaf Limited used to be one of my favorite sets, and last year it actually succeeded in the places that Panini tends to fail. After seeing the pictures from the 2010 offering, I have to say that I am underwhelmed to say the least. Considering the part of the calendar that Limited has come to fill, it is going to have a very tough time competing this year when it looks the way it does.

My main disappointment stems from the new phenom rookie patch autos, which are a complete downgrade over last year’s great looking offering. Although they are going to continue to use the team word logos as cutouts, they went in a completely terrible direction with the general layout of the card. When you factor in that last year’s cards featured complete player pictures, the cutouts, AND the stickers, these new cards are epic fail all the way. Companies need to realize that having the brand logo and the team logo the same size as the player picture is the polar opposite of what should be happening. Right Triple Threads?

I will say that I LOVE the base design this year, which will definitely make a difference in the amount of cards that Panini parallels, but thats about it. All the other cards are pretty much exactly like last year, and I will fall asleep opening this, just like every other Panini product this year.