Product Review: 2009 Upper Deck Football

In the battle for set collectors, Upper Deck is pretty late with their flagship product this year. The thought is maybe to go up against chrome, which could be possible with the type of product that this set is shaping up to be. For many, Chrome is king, including football, so UD has added a few elements to add some strength to their competition.

Design/Creativity

As with previous years, Upper Deck’s base design features full fledged game photos, something that makes this set pop. Instead of looking like fatheads pasted on a background, these players almost jump off the cards, which puts them miles ahead of sets like classics and prestige. Topps has also opted to use photos like this for their chrome and flagship sets, but the photography UD chooses for their cards tends to out do many of the best cards from their competition.

The base design is great regardless of the photography, and lends itself well to both horizontal and vertical orientations. It gives more opportunity for “HD picture box” like cards, and still focuses on simplicity rather than weirdly placed shapes and lines. I think if I was a set collector, I would love putting together this set just for the opportunity to flip through these cards.

They also included some throwback 3D cards like back in the day with Score and stuff, which as Kris described was “cool but cheesy.” I think its an interesting addition to the set, but not something I would go chase. Well, at least its not more of the same. Ill admit, I did have some fun taping about 8 of them to a piece of paper at the shop and tilting them back and forth to see the different pictures.

As for adding Premier into this set at one per case, it could not have been a better idea. The premier cards look great and should really be a chase for people like me who buy this product. I loved Premier as its own set, and now that it is being used to bolster the prowess of this low end set, I am pretty happy. Having them look like they are printed on footballs is a cool idea, and using gradients and foil in just the right way make these cards look ridiculously cool. I had some money set aside for a Harvin Chrome auto, but I may just go after a Premier instead.

When you think about the content of this product, its actually pretty nuts. Cuts, Premier cards, Rookies, Autos, and amazing looking base cards round this out pretty nicely.

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Autograph Cards

The autos in this product have major ups and major downs. First, the Premier cards, as I have said, are beyond cool. They feature rookies and vets, which bring everything together nicely, but they are only 1 per case which makes me kind of feel left without a line. The iconic cuts havent changed since last year, but do feature some pretty cool subjects. Again, 1 per case.

The cards that are 1 per box, usually, are pretty awful looking, thus bringing this awesome train to a screetching halt. The signature shots this year look like they are produced with the wrong orientation, and the wrong way facing autos add an awkward twist to some awesome cards from last year. I think that if these cards had a better checklist and a better design, like the Premier ones, this set would attract that many more collectors. Instead we are left with a lazily designed card that will most likely grace the box you buy.

I know that every box cannot be a winner, but at least give me a card that features some of the fantasitc designs and photography from the base set.

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Relic Cards

I really am not feeling the relic cards in this product, as the design looks very weird and forced. The rookies are in their NFL jerseys and we have swatches matching that, but the whole thing looks bad when put together. I would have liked a better attempt at these cards, but at least it isnt floating swatch city.

On the other hand, the UD Game jersey cards look pretty good, but again, just another plain swatch card in a sea of plain swatch cards. The design isnt bad, but its forgettable. At least with some of the other ones, there is a design you could pick out from miles away. If anything needs reinvention in this hobby, its swatch cards, and this is a perfect example.

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Value To The Collector

If you are a set collector, this set definitely provides you with a great task to complete. It will continue to have value to those people regardless of the value of the autographs or relics. For everyone else, there really isnt much value here, other than the SP rookies and the extremely rare case hits. I would say that it would be much, much better to just go buy the singles of your favorite players, but really, it may be worth your time to wait for products like black and ultimate, which will give you more of what you want.

As a low end product, there is a specific audience that will love this set, though I give UD credit for at least throwing more shit in there for the people who fall outside that audience. However, the one good thing is that much like Chrome, the base RCs will definitely hold their value if you do end up with a good one, so a box wont be a total waste.

I think if you appreciate good, cheap, well designed fun, go buy a few boxes. Otherwise, just wait for a product that caters more to your type of audience. This isnt for hit collectors, and you will find that out when you pull a junk auto and two junk jerseys out of your box.

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Overall Impressions

When you take in the product as a whole, its very well done with all its aspects. However, there are some glaring holes in my opinion, some holes that maybe a low end cannot fill. We will see with Chrome next week, but so far, it’s a pretty good showing.

If we take away nothing else from this set, its that a good design goes a long, long way. Pull up the checklist with pictures on the site and really see what I mean. It’s a very good education for companies that refuse to spend the time on putting a good offereing out there, and rather just stuff their cards full of needless relics.

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2009 Product Leaderboard (SO FAR)

1(t). Upper Deck Football (3/5 GELLMANS)
1(t). UD Philadelphia (3/5 GELLMANS)
1(t). Topps Football (3/5 GELLMANS)
1(t). UD Icons (3/5 GELLMANS)
1(t). UD Heroes (3/5 GELLMANS)
1(t). UD Draft Edition (3/5 GELLMANS)
7(t). Donruss Threads (2/5 GELLMANS)
7(t). Donruss Classics (2/5 GELLMANS)
7(t). Donruss Elite (2/5 GELLMANS)
7(t). Playoff Prestige (2/5 GELLMANS)
7(t). Bowman Draft Picks (2/5 GELLMANS)
12. Score Inscriptions (1/5 GELLMANS)
13. Leaf Rookies and Stars (0/5 GELLMANS – NR)

Dead Never Means Dead – UD Premier Reinvents Itself

Last year, of all the sticker auto sets produced, two stuck out as being better than their counterparts. One was National Treasures, and the other was 2008 Upper Deck Premier. Although Premier was quite a bit cheaper, it still had some pretty ridiculous cards with great designs. I went out and bought more than my fair share of singles, and the Peterson Auto I have is still one of my favorites.

The problem with Premier was that it didnt sell as well for the shop owners, so many of them avoided purchasing the product. Upon its release, I spoke with two local shop owners here in Chatsworth, about their thoughts on the set. They both said that it was a great product with way too high a price point, and could have been much better with a packed out feel to it. After all was said and done, like many of the other shop owners, they ended up taking a bath in their case they bought to sell at the store.

Upper Deck definitely felt that type of sentiment quite early in the product’s shelf life, and Gregg told me late last year that the product would probably not be making a return for year number three. He was partially correct, as 2009 Premier cards are being found in 2009 Flagship UD at around 1 per case. The cards look very cool, almost like they are made from the skins of footballs, and I am very excited that they have made a (partial) comeback.

I think business wise, this is a great decision. Add a chase element to the low end set, use a concept that is known to be widely liked by collectors, and continue building on a base product that has a lot of potential to live up to Chrome. Premier cards will sell cases all by themselves, which has been noted by a few collectors over on blowout who bought cases just for these cards.

I would have really liked to have seen the full effect of this set, as the cards do look as good as they did last year. I can imagine that my scans pulled from eBay do not do the cards the justice they deserve, but you can pretty much feel the vibe of them regardless. We will see how much Premier has permeated the base set, though right now, we can see its at least two different subsets.

EDIT: There are now confirmed non-rookies in the premier part of the flagship UD product. Pic is below.
Here is what we have so far:

SCU Breaks: 2005 DLP Signature Baseball and 2008 Premier Football

PREMIER – 6 SPOTS LEFT

SIG SERIES – 7 SPOTS LEFT

SCU Breaks is back with two different boxes I would like to bust. For the baseball fans who love the old non-grilled sandwich version of DLP, I have decided that 2005 Donruss signature series is going to be the first baseball break I have done in long time here. The second product is an old favorite of mine, 2008 Premier Football, so no introduction needed there.

Signature series may be one that people havent seen before, so ill explain what you get. Four packs with eight hits, 5 cards per pack. Almost like a pricier version of Absolute, as you will get two auto cards per pack, with at least one dual, triple or quad per box. There are also jersey autos and cuts among other things, so this product should be a pretty good box to break for a group. It will be $16.50 for 2 random teams, standard group break stuff will apply. I will random the teams and break on Youtube, you will get to keep all the cards from the teams you get. Duals will be randomed for the teams involved.

From Donruss:

Configuration: 4 packs per box. 5 cards per pack.

BOX BREAK:
PACK A): TWO AUTOGRAPH CARDS
PACK B): ONE AUTOGRAPH CARD & AUTOGRAPH MATERIAL CARD
PACK C): ONE AUTOGRAPH CARD & ONE COMBO, TRIPLE, QUAD OR SIX AUTOGRAPH CARD
PACK D): ONE AUTOGRAPH CARD & EITHER A MATERIAL OR AN AUTOGRAPH CARD FROM A, B, OR C ABOVE

As for the Premier, it isnt as pricey so we will break 2 boxes, $22 bucks a spot for the hits we get out of the boxes. Same rules as above, should be a good break now that it has dropped in price a little. In this product, there was one A list auto per case, so we pretty much have a 1 in 5 chance that we will pull something good. Last time I busted this, I pulled a Matt Ryan rookie jersey auto and a 1/1 Early Doucet auto out of 1 box.

Payments through paypal must be sent to gellmana@gmail.com to secure your spot, buy as many as you like. I will be sending your cards to the account listed on the transaction, so make sure its correct before you submit payment. We have had that problem before with disasterous results.

Team random will be done before the break, I will order the boxes as soon as I get all the spots paid and filled.

Slots are as follows:

2005 Donruss Signatures (2 teams per slot):

1. babootsna (PAID)
2. Andrew (PAID)
3. Psad (PAID)
4. Brian (PAID)
5. arfmax (PAID)
6. Motherscratcher (PAID)
7. Darkship (PAID)
8. Sewingmachineguy (PAID)
9. Sewingmachineguy(PAID)
10. Jared (PAID)
11.
12.
13.
14.
15.

2008 Premier Football 2 Boxes (2 teams per slot):

1. Gellman (HOST)
2. Andrew (PAID)
3. Psad (PAID)
4. JB201 (PAID)
5. Brian (PAID)
6. Arfmax (PAID)
7. Erik (PAID)
8. Erik (PAID)
9. Darkship (PAID)
10. Jason (PAID)
11.
12.
13.
14.
15.
16.

Thanks!

First Look: 2009 SP Signature Edition Football


This set was definitely a surprise edition to the calendar, and I think that I am going to like this product based on the few previews that UD posted on facebook. However, after considering things, I cant help but draw parallels to the awful 2007 Chirography attempt at a product like this. Chirography was such a bomb that any correllation makes me very, VERY weary.

These cards do look very good however, and SP Signature has been a success in the past, but I get a strange tingle up the back of my neck that tells me to be very cautious about latching on to a product like this. First, I know the MSRP wont be ridiculous like it was for Chirography, Im guessing around 80 bucks, and the cards wont be completely cookie cutter either. Factor in that the autos look on card, and I could be pleasantly surprised.
I will say this, to see a great product like Premier get the axe instead of a price and content cut, only to be replaced by another SP set, makes me angry. Maybe things will work out though.