Exclusivity has been the talk lately, and I must say, everything about the stories has me pretty worried. The reason that I like the hobby is because there is a shit ton of products from every company that I can give a chance. Don’t like the latest DLP offering? That’s okay, there are a lot of other products out there that have the chance to be what you are looking for. With exclusivity on a player, or even now a sport, all of that goes away and that fucking sucks. Here is my previous post on it.
As we speak Baskeball has an exclusive company with Panini, and the MLBPA is looking towards Topps as its singular provider. When I see that, all I can think about is how badly I feel for those people who love collecting those sports. What sucks even more is that the people who collect exclusives from each company like Jordan, Jeter, Kobe, Grif, and LeBron, don’t have anything they can do any more. You basically fuck them out of their favorite player’s stuff. If you look at those names, you can imagine how many people are going to have a problem with that. It brings in another question though, what happens when Topps products blow donkey balls one year for baseball, or what happens if Panini doesn’t live up to what they promise? Where else do you go? Unlicensed products will be made, but all that will trigger is lawsuit after lawsuit for the people who get screwed on the fact that UD Basketball could probably outsell Panini, even without a license.
For the collectors, exclusivity will not bring back 1990, or even 2000. It wont work like that. The only thing exclusivity will bring is problems with the collector base. People will get frustrated when topps produces somehthing they don’t like because they will have to wait until the next topps product to come out for vindication. What happens if that second product doesn’t live up to expectations? You keep waiting. Then, with exclusivity, Topps may not need to produce as many sets as they had to in the previous market to stay competitive. You would think they would focus on things more now that they have free reign to do as they please, but that doesn’t happen. It happens all the time: a company comes into a better situation, and makes a whole bunch of extra money. Instead of putting that extra money into making products better, they just pocket it. Im not saying that is what will happen, but you have to imagine that a lack of competition will turn things in the wrong direction.
People talk about exclusivity as good model because of what happened with UD and hockey cards. Well, see, when you have 1/8 as many collectors as baseball cards do, there isnt as much demand for variety. Hockey cards never reached the level that the big three sports did in competition, so it wasn’t a big deal to most people who only lost 1 or 2 major products from the calendar. Its much different with Baseball and Basketball, especially when the company that takes over is NOT one of the two biggest producers in the key market. With Baseball, there are quite a few people, myself included, that wont touch baseball cards anymore with Topps as a primary provider. Those are usually the people who collect many sports instead of just baseball, so higher end stuff is more important to them. When Topps Sterling and Triple Threads become the only option, things will get dicey for me and those people. I know I am not alone in that feeling.
Im not sure why the NBA and the MLBPA are playing with fire, or at least what seems like fire to me. Hopefully it works out, I really do hope that it does, but the little voice inside my head has been trained for disappointment.
