A distributor just forwarded me the sell sheet for 2010 Upper Deck Football, and I want to go over a few things that I have to say about this particular choice of cards. You may think this design is familiar, and that is because it is the same one from Upper Deck Baseball. The 2010 Upper Deck baseball set was put out before the lawsuit took hold, and that is where the problem lies.
Last year, Upper Deck’s design for their flagship set was great. It was sleek, stylish, and simple, thus highlighting the amazing photography that they have become known for. This year for football, they adopted a design that was built around a logo-less team-less set from an unlicensed baseball product, and it looks terrible. Baseball wasnt great because they had a limited structure to work with, but there is no excuse as to why they transferred it over to football. Continuity isnt THAT important.
Now, this isnt the whole set, but it is enough to make me disappointed that they didnt go a different direction. We still havent gotten a look at any of the case hits like the same day sigs, or the possible inclusion of Premier cards like 2009. However, from what I am seeing, it looks uninspired and boring.
Hopefully the rest of the set looks much better than this. Last year’s was good enough that I actually considered buying a box, and I NEVER buy low end stuff. This year, I wont be touching it from the looks of things so far.