Upper Deck corrected the oddly inverted photos on their facebook page and we can now see some of the awesomeness in design work that they are known for round these parts. If only they had an NFL license, I would be all over this stuff.
Upper Deck posted a first look at 2010 Ultimate football on their facebook page, the first higher end set they will release without the aid of an NFL license. Like Ultimate last year, the product looks to feature quite a few hard signed cards, as well as a few surprises. Over the last few years, UD has built Ultimate into an autograph hunter’s dream set with more inscriptions than you can shake a stick at, and from the looks of it, that will continue this year too. The question is, will collectors embrace a set like this when their favorite rookies and veteran players are pictured in their college uniforms instead of their NFL ones?
My stance on Upper Deck has always been that they deliver the most visually appealing cards in the game. Its the sole reason I never hesitate to buy into their product lines. No matter what set they put out, the cards always look great, and for 2010 Ultimate, that has not changed. The cards look amazing, especially the rookie signature cards and the shout out signature cards. Although not all of the cards were in the right format, once I inverted the color schemes on the messed up photos, even they looked great. Its actually scary to me how far ahead of Panini and Topps they are in terms of design appeal, and it continues to prove that a company can have a seat at the table, even without an NFL license.
Like many collectors, I will probably sit this one out because of a lack of NFL jerseys, but for those people who dont care, this product will not fall short in delivering some of the best looking cards of the year.
Over the last few days, Upper Deck took a very bold step towards a good direction by making Paul Meyer the new president of the company. From what I have heard, Meyer has a very good reputation within the circles that matter, and I hope that it will lead to less problems that have plagued the company over the last year.
Up until this year, it was rare to lose a company in a sport, either by choice or by force. This past year, it has happened twice in football, with one company luckily getting another shot at making football cards. Upper Deck, obviously wasnt so lucky with the ability to produce licensed NFL cards, and we have yet to see how their NCAA products turn out. With that in mind, there are some spots that Panini and Topps will be looking to fill (hopefully effectively), and that is what I want to go over here.
Today was the second time I had a chance to interact with the attendees of the 2010 Rookie Premiere, and though it wasnt as epic as Friday night, today was still a very fun time. I arrived at Santa Monica High School around 11:45 and made my way over to the event. Panini was set up there with a booth next to the merch tent from NFLPA, as well as a DJ from 102.7 KIIS FM. The music from the field was already blaring, so I couldnt really see the point of an extra place for music, but whatever. They also had Coffee Bean stuff there for sale, but they looked bored without anyone coming to buy.