I have said on many occasions that the design of the card can make or break a product, more-so to me than any other element of the card. To me, it could be a 1/1 NFL logo Adrian Peterson autograph, and I would pass if it looked like a piece of shit. Personally, I think card design has become a lost art, and that companies, especially Topps, have focused more on how they will pack more autos into a set than more well designed cards.
Look at Triple Threads, my all time most hated product. It is packed with cards literally packed with jerseys and autos, and I think it is the worst possible thing you can invest in. I have not bought a single Triple Threads single in the last few years, and most of it stems from the ridiculous designs and color schemes. To me, the sole purpose of the set is to give us as many low numbered cards with as many pieces of jerseys and autos as humanly possible. This means that things like design and photos of the players take a back seat to make the douchebags who don’t know any better jizz in their pants. Because of the jam packed set up of the cards, the product HAS to be considered high end, despite the fact that none of these cards are appealing to 90% of privileged portion of collectors who take pride in the way they look at the hobby. Those other 10% are die hard player collectors who live by a different creedo.
If it was up to me, I would always want better designs over more content. I love awesome looking cards, regardless of what company makes them. There are certain criteria I need to be true, like how I hate college jersey in the picture cards, but most of the time I base my want on how the card is put together. If a company uses sticker autos, but they are well done and well placed, it doesn’t matter to me. Look at SP Rookie Threads from this year, another set designed to pack as much into a product as possible. The difference between Triple Threads 2008 and SP Rookie Threads 2008 is that one set is well put together, nicely done with a cool theme, while the other focuses on all the wrong things, including printing plates with no player names and tiny player pictures.
SP Rookie Threads was designed around the look of a jersey. All the cards look like they have been sewn together like the numbers and tackle twill on a normal jersey, and I really appreciate the cool theme and idea for the set. Hell, they even made a set based on the NFL logo part of the jersey, which I thought was awesome. I bought the Peterson.
Look at Exquisite for this year, its done in an ornate and almost regal design, and the whole set follows suit in its picturesque glory. Exquisite also features more Jersey than Triple Threads in their RC Autos, and they still managed to fit in a large picture and a signature. Hell, the duals and triples were even done in a way that makes the Triple Threads ones look shameful. Large player picures and no die cut swatches to confusingly spell shit out. I love it.
If you want less high end examples, look at the way DLP did Classics the last few years, or even better, the way UD does SP Authentic EVERY year. For 100 dollars a box, UD has made Triple Threads and other poorly designed sets irrelevant. One other thing about sets like Classics and SP Rookie Threads is that they use sticker autos, but use them in a way that makes them not as noticible. Topps thinks they need to destroy the look of every card with GIANT foil stickers, or even the transparent, but not transparent foil stickers. Yes, they still stick out even when they are supposed to be clear.
Recently, Topps has put out a product that was solely designed to dump their entire store room of basketball stickers into a set before Panini takes over. This means that the set was actually somewhat necessary to utilize thousands of ugly foil stickers in the stockroom, but it is no excuse for the result. Now, we all know how much I fucking despise Topps’ design moves over the last few years, and this set is no exception. Because it was so quickly put together, you can expect that the design would suffer, but jesus, the set is fugly as hell. Add in the fact that each card is numbered to 9000, and you have a donkey turd on your hands.
The one thing that the nostalgic focused modern haters have right is that design used to be better. I agree 100%. However, I do think you can have the content that each product MUST have to survive and also the design to appease the people like me. I have seen the custom card designs out there, so I know it isnt impossible to design a nice set. Hopefully the manufacturers wont save the good stuff for the expensive sets exclusively, and will let it trickle down to the low end stuff too. When cards are designed with care, everyone wins. Take notice quickly, Topps.