SCU Go-Live Report: 2015 Flawless Football

I was shocked last year when Panini decided to bring Flawless to football, especially at a price tag that was suited for Basketball. The singles havent performed very well long term, and though the box price remains high, its more because of group breaking than anything. The thing is, because the product came out SO early last year, it had a completely different appeal to it. There were no high end cards of that caliber even close to the stuff in Flawless and that added a lot. This year, its the last product, and boy its looking like that was a huge mistake. Thankfully the design is much better than NT was, so I can look to get some singles of the guys I collect.

Here are the big hits up so far:

2015 Flawless Jameis Winston Auto Patch RC /20

2015 Flawless Marcus Mariota Auto Patch RC /15

2015 Flawless Amari Cooper Quad Photo Auto RC /20

2015 Flawless Peyton Manning Auto Jumbo Patch /10

2015 Flawless Dan Marino Auto Jumbo Patch /20

Right now, the football market as a whole is insanely soft for singles, with many collectors already into offseason mode and planning for the upcoming draft class. Similarly, Panini JUST released National Treasures a few weeks ago, and the dust hasnt even settled on that set. Production delays happen all the time, but this is a bit ridiculous. There is no reason why the two biggest Panini products of the year should hit within two weeks of each other. No way.

My biggest gripe with Flawless has always been that it offers nothing unique. In fact, it offers less chase content than both Treasures and Immaculate, by a significant margin no less. Add in that at $1500+ per box, it costs 3 times the amount, or 5 times the amount if you consider where Immaculate is in price right now. Asking people to pay that much for what they get in Flawless is so insane I cant even put it into words. People will come in the comments and say “Well the price supports what people will pay…” but Im not sure that is a true representation with group breaks in the mix. This is a set built almost explicitly for that format, and its maddening to see how little Flawless offers outside of an encased hit per box. I wish Upper Deck was around so we could see what they would do with a price tag of this nature. I have a feeling it would literally be the most crazy content ever put in a box.

That isnt saying the Flawless cards dont look great, but with NT delivering such similar content so recently, its not special at all. I really like the quadruple exposure cards that Panini previewed a long time ago, and the main autograph patches in the set are definitely the best looking cards Panini has made so far this year. I just dont see why we dont get something more on the level of what NT and Immaculate offer for chase content, and that is why Flawless singles dont hold up. Treasures literally has cards with like 50 NFL logos on them, including logos all over the product. Flawless has none of that, despite Panini offering them in just about every other product this year. Panini has so much Event Used shit in their warehouse that they can put 18 logo cards in Black Gold but none in a box that costs a ton.

I havent even started discussing some of the names on the checklist, which is like a who's who of college players that didnt pan out in the NFL, mixed with HOF guys who dont charge much for their autograph. Paul Hornung, Charlie Joyner, and Dan Hampton are all there, and they are coupled with FLAWLESS MEDIOCRITY in Danny Amendola, Julius Thomas, and other current guys. Lets not forget guys like Antonio Freeman and Dallas Clark, who were good but dont sell. These guys probably dont want 150 bucks a card like Montana or Emmitt, and collectors cant see how they are in there to cut corners where corners shouldnt be cut.

Of course, guys like Montana are in there, but I have already seen him, Thurman Thomas and Tony Dorsett in uniforms that arent their main team, which cuts value even further below on the secondary market. No one wants a Dorsett Broncos card over a Dorsett Cowboys card, and its poor planning to buy those relics knowing people are going to devalue their presence.

Bottom line, if you are looking to enjoy Flawless, pick up some singles, because they are nice. The cards are good looking and they do hold Treasures like value for the first few weeks. Once the novelty wears off, the prices will drop hard. Just join in on the massive amounts of group breaks before diving into personal boxes. It will be much more price friendly and if you get skunked, you wont be out 3 grand on a case.

I hope that the day of reckoning for this highway robbery comes fast. Its disgraceful to see them too lazy to even put on a ski mask when they mug their customers.

EDIT: User Pazerbaijan on Blowout just posted this analysis and I think it is amazing. Panini is such a fucking joke.

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5 thoughts on “SCU Go-Live Report: 2015 Flawless Football

  1. I hear that Panini has a new promotion for their 2016 football products. ALL boxes will come with lipstick and mascara, so their customers can look pretty before they get FUCKED! Also all high-end boxes will come with coupons for various restaurants, cause Panini knows their customers like to get wined and dined before being FUCKED!

  2. Supply…Demand…Price…. Whether your talking housing, diamonds, tickets to your favorite game, food or football cards, price is the dictated by the market.

    If you can’t justify buying High-End products, you can buy singles on the secondary market. That’s great. Box busters and singles buyers are all an important part of the hobby.

    Why does Panini continue to make Hi-End products? Because the demand is so great that the product is allocated to the point that retailers all say “I need more. My customers want more.” Why do some people continue to buy High-End products? Because Hi-End products consistently give the highest payback. And, because a segment of our hobby just doesn’t enjoy opening tons of lower priced product.

    Yes, Panini is making a profit when they sell Flawless to distributors. Distributors are making a better than average profit when they sell it to retailers. And retailers are finally selling a product they can depend upon for making a business saving profit. While I am making a nice profit on this product, I will gladly show you the many products I am loosing $3 to $50 every time I sell a box. That’s also O.K., SUPPLY…DEMAND …PRICE, business is business.

    Is 2015 Flawless Football overpriced at current retail of $1449 or was 2014 Flawless Football underpriced on release day when it came out at $1350? Today’s 2014 Flawless Football retail price of $1760 suggests it was too low.

    2015 Flawless Football production is about 3570 boxes (up 14.4% from the under produced 2014 Flawless Football). That translates to 450 more boxes (9 boxes per state and less than ONE box per hobby shop) than 2014. Since so many boxes end up in the hands of the big internet dealers and group breakers, few hobby shops saw that one extra box of Flawless.

    2015 Flawless Rookie content is up from 2014 Flawless. Good or bad? 2015 football has many sellable rookies whose future development will bring future demand. Anticipated demand for rookies (today and in the in the future) drives the demand for a product. That is why 2013 football products are so cheap. Veteran Autographs are down in 2015 Flawless. Good or bad? Supply…Demand…Price… Lower supply of veteran and retired autographs protects the value of these autos.

    Now is the time to buy Flawless singles. The low production will someday result in high demand for these beautiful cards. Will the 2016 or 2017 football season develop one of these rookies into the Stephen Curry of football? I didn’t see the insane prices for 2009-10 Curry Rookies coming. Did you?

    We have many low numbered cards in every product (Hi-End and Low Priced). I am hearing this illogical reasoning that a 1 of 1 is a 1 of 1. They should all be priced about the same. This propaganda seems to be coming from opportunistic buyers looking to invest in underpriced cards. Last week a buyer came into my store trying to get me to lower a price on High-End 1 of 1. He gave me the 1 of 1 argument, so I showed him my Donruss and Hoops 1 of 1s, none of which he was interested in. And this came from a guy driving a Mercedes. Isn’t a car just a car and they should all be about the same?

  3. We are less than a week in, and Flawless is already down 50 bucks off where it started.

  4. Now down to 1350. Not yet a week out. Charlie, I dont like your odds here.

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