2015 NFLPA Rookie Premiere: Wrap Up For The End of An Era?

For the last decade plus, the Rookie Premiere has been an event where every card company who has a football license sets up their goods and prepares for the entire year’s worth of rookie cards. Signings, pictures, the works. Over the last few years, thousands of autographs are signed. It funds many products, and that doesnt even begin to talk about the photographs taken at the stadium on Saturday.

During the entire span of the event, there have always been multiple companies who are attending. This past weekend will unfortunately be the last time that happens. There is no guarantee that the 2016 event will be as big or as fun, especially when Panini is the only trading card company who has a license.

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Now, I fully intended to get on every night and write a post about the happenings at the premiere. Over the last 5 years, it has been a weekend filled with cards to be signed, autographs to be showcased, and pictures to be viewed. Instead we had Panini come and do nothing of the sort, and Topps literally blow them so far out of the water that the debris has yet to land. Social Media, Cards, Autographs, basically everything was in Topps’ corner, and that doesnt even begin to describe what is likely going to be coming in digital with the Huddle team in attendance for the first time ever. I really didnt even need to offer any opinion because the results were so clearly laid out.

This was really the Topps show all weekend, and as happy as I am to see them go out with a bang, I am sad because I know that that means for 2016. The football card hobby is about to go into a famine of unheralded proportions with Panini at the helm, and that scares me to fucking death. They literally walked into this event with the rookies available for FOUR straight days to sign cards. From what we saw, they spent that time signing non-card materials. Stickers, paper inserts, everything BUT cards.

When the cards they did sign ended up coming to the surface, they were some of the ugliest examples in recent memory. Panini either played everyone for a fool and showed nothing in their hand, or they really fucked up the biggest event of the year in a way that hasnt been done since 2010. For as good as 2014’s premiere signings were for Panini, 2015 was as bad, if not worse.

Their same day signature cards look so ugly there arent any words. Aside from the fact that the rookies arent even in their gear (because the shots had to be taken a few days before the reveal on Saturday), they put them in Panini t-shirts for some god forsaken reason. Add in some giant text and an inexplicable vertically signed autograph, and you see what happens.

Dont even get me going on the Pen Pals cards, which are back to head shots instead of retouched NFL jerseys like they were last year. Just ridiculous. Yes, we see that sketch cards are more important than hard signed NFL content like they have done since 2012.

Here are the types of things they did all weekend:

On the other side of things, Topps really did a great job with Inception, Topps Football and other sets taking center stage. As usual, Inception was the brightest star on the stage, as it has been since 2011. It was another year of great looking cards, and lots of inscriptions. The design this year looks very similar to previous years, but there is no reason to change a formula that always plays to the big time. Inception is a high end product in the disguise of a pre-premiere set, and that takes a lot of talent to pull off. Sure, the NFL took away some of the luster with forcing them to use 00 jerseys for players who had late jersey number assignments, but the set looks good enough to me that I will set that aside.

I also LOVED that they used the 1976 and 1987 Topps designs for the retro cards this year, as both have a long history in this industry. Being that 1976 was the same year that Walter Payton was a rookie, that was a perfect way to close out the run. Although 1987 was in the beginning of the junk wax era, that design was always a favorite of mine.

Oddly enough, the most convincing win of the weekend for Topps was in their social media. Susan Lulgjuraj kicked some ass and took some names. If it wasnt clear that she was a great hire, this is a perfect example. She did live chats, live signings, and gave fans all sorts of ways to experience the weekend. Topps’ twitter was easily where I spent most of the time watching for new cards, something that was a bit unexpected. Usually Panini is all over things, but not this time. This was a big win for the team from New York.

Here are some of the awesome cards that Topps had done:

Bottom line, people should be really pissed off. REALLY pissed off at Panini. Even if they have on card material with College jerseys for their first few products, that is not what this event should be used for. This event is not about those stupid fucking sketch cards that everyone laughs at. It is about getting some great looking cards done for use in the first products – NFL style. Topps has done that and done it well now for 5 years, Panini still seems to be fumbling their way through everything, focusing on setting up big events to make themselves look good, instead of delivering substance in their products.

This mentality will hurt the hobby and hurt in a way that might not be something that we can ever recover. Panini has always been a hot mess, and this is just the icing on the cake. Some how, if Elite, Prestige and other sets end up being stickers or on card autograph replacements, they deserve all the venom they will get.

2015 NFL Rookie Premiere: Things to Watch For This Week

Starting today and getting going tomorrow through Saturday, the top rookies of the year will be in Los Angeles for one of the biggest events of the football card year. For the list of players attending, here is my post from yesterday. Now that we know who will be there, there are a LOT of things that will be going down. Here are some of the things I am most looking forward to seeing.

Player Autograph Quality

The Rookie Premiere is a time where autograph content has almost become more important than taking the pictures for the cards. Each of the rookies will sign over 2500-3000 autographs in a weekend, some even more than that. As a result, we will get to see how much they decide to adjust their autographs to relieve some of the pressure of having to sign so many cards. From what I have gathered, not every rookie is excited about getting a million cards to sign put in front of them, but almost all of them find a way to get it done. Pretty remarkable in a lot of ways.

As mentioned earlier, some of the players have already started to shorten their signatures:

2015 Contenders Draft Picks Todd Gurley Auto Ticket

2015 Leaf Clear Melvin Gordon Auto Acetate

2015 Topps Inception Previews

Every year, there are a few products that are based on content received almost exclusively at the rookie premiere. In my opinion, Inception is at the top of that list, and I am beyond sad that this is likely the last year it will be in production in the same format. It has made a name for itself since 2011 with extremely high end on card content at a point in the year where the competition is just getting the ball rolling. Player collectors go nuts over the inscriptions (as do I), and it looks like there will be a big focus on generating unique content again this year. Cant wait to see how it turns out.

Here are some of my favorites from 2014:

2014 Inception Blake Bortles Drawn Play Inscription Auto 1/1

2014 Inception Sammy Watkins Booklet Letter Auto

2014 Inception Johnny Manziel Inscription Auto /10

2015 Topps Previews

Unlike Panini, Topps has been really good at showcasing a lot of the cards that will be signed at the premiere. We know that Inception is a big part of it, but the ever popular rookie premiere autos and retro throwback cards are also a big deal. I would guess that this is a time where Topps is going to do their best to set their early products up for success, and I cannot wait to see what they have in store. Being that this will be their last rodeo in a lot of ways, going to be interesting to see if they pull out all the stops.

2015 Panini Previews

Here is the thing. We know relatively nothing about Panini’s offerings at the event, and that really doesnt do much for people who are curious about what is going to be displayed. Im guessing there will be on card elements to Elite and Prestige, but Panini has weird obsessions with having players sign those stupid manu-patch autographs and oversized versions of their ugly Score cards. Last year’s Elite product was easily one of the best of the run, and I am interested to see if they can recreate the lightning in a bottle, or if we are going to see them fuck it up like they have so many times in the past.

Will Panini College Products Be A Focus?

We already know that they didnt really put as much work into Contenders as they should have, rehashing old designs and using sticker autos. Prizm is a bit of a different story, but we havent seen it in real life yet – only mockups. So, it goes without question that Panini is going to want to take their new toy and exploit it like a kid in a sweatshop, thus peaking my interest. Just how far will they go with it? From what we have seen so far, decision making on strengthening brands hasnt exactly been one of their strong suits.

How Much Will Collectors Respond to This Class?

The Premiere is really the first time we get to see the rookies on stage. Last year’s class was front and center, and during this event, they really looked like they were primed for the spotlight. In previous years like 2013, the buzz was almost non-existent. Curious to see how collectors react, and what this might mean for the upcoming NFL card year.

Will Topps Go Out With a Bang?

This is THE question I am looking forward to seeing answered over the course of the year. Topps has been in football for decades and decades. It was the brand I collected when I was a kid, and the same for my dad. To think that Topps is losing the ability to produce NFL licensed trading cards is so depressing that I think this industry will be impacted more than people think. With that in mind, im curious to see if they use this event as the start of their locomotive that will barrel down the track in 2015, or if they are not going to answer the bell for the final round. From previews we have already seen this year, looks like they are not going to go down without a fight.

Collector Reaction to the Event Used Jerseys

Each time the Rookie Premiere rolls around, there are a group of people who pull back the curtain and see what really goes on with the player worn material that is obtained at this event. Yes, we know that the players only wear the jerseys for less than a second, as it has been well documented. It is shocking that there are still people that are part of the online community that have no idea how a rookie jersey is obtained for their card released in July, despite the fact that they havent played in a real game yet? Here is the thing. Game used jerseys are a hot commodity for every player, ESPECIALLY rookies. Some teams dont use more than a few game used jerseys all year. Considering that the NFL has programs to resell the jerseys, as do the teams themselves, that doesnt leave much left for the collectors and the card companies to fight over. Therefore, if you want a patch card of your favorite rookie, the premiere is a necessary method to the madness.

Now, for me, I dont buy event used cards unless there is an autograph on it. Its my policy. I also put very little value in patch colors or logo patches, except for certain circumstances. Other people dont feel the same way. They dont care that the jersey is only worn for less than 5 seconds, and will assign enormous value to a card based on patch content. Whatever floats your boat, as long as you are aware of the methods. Bottom line, I actually like that Mark Ingram picture, because it means he wore the jerseys for a significant amount of time. Not like others who just put the collar over their head and take it right off (yes, that’s what really happens).

Pretty much, if you enjoy event used jerseys because they are player worn, like sausages, best to avoid watch them being made.

This weekend is going to be a treat. Its going to be fun, and there will be lots of action. Follow me @SCUncensored, as I will be following along very closely and adding comments to what is posted from the manufacturers all weekend.

On the Radar: 2015 Panini Prestige

Over the last few years, Prestige has been one of the worst looking sets that Panini has put out all year. With the advent of Score as their top pre-rookie premiere product, the team has left Prestige to rot on the vine. And rot it has. Prestige has housed some of the ugliest cards I have ever seen, and it seems to get worse with age.

Check out the dumpster fire that Prestige has become:

2014 Panini Prestige Johnny Manziel Auto

2013 Panini Prestige Leveon Bell Auto

2014 Panini Prestige Odell Beckham Jr. Auto

2013 Panini Prestige Cordarrelle Patterson Auto

Now that Panini has secured a CLC exclusive to use NCAA logos and uniforms in their trading cards, their pre-premiere products have gotten a shot in the arm. Up until this point, Upper Deck has had the exclusive since 2010. After seeing the previews for Prestige, the question becomes whether or not that shot in the arm was healthy or hurtful. So far, we have seen that Score will feature NFL logos on cards with college jersey pictures. That's the way it was done historically as well. I am completely fine with that, especially over using airbrushed shots like years past. Nothing looks worse than a helmet off, airbrushed sideline shot with a sticker auto.

Prestige, however, looks to be a bit different, unless they decide to change things up from the mockups provided. Instead of going the direction they took with Score (the right direction), they look to have decided to go full NCAA with many of the cards for Prestige. I think this is a terrible decision, especially if they decide to use stickers for the autographs. This product will come out around or after the rookie premiere, some months after players declared for the NFL draft. Considering that they are already going to release NFL logo cards for Score, I sincerely hope they dont go this direction for the majority of Prestige’s checklist. Its the wrong move.

Prior to 2010, there were elements of college licensing in many early sets, but the focus was always NFL. Panini seems to have a raging boner for using their newly acquired license, even at the detriment and dilution of their NFL branded sets. Listen, I know I want to wear my new shirt the day after I buy it too, but you cant wear that same shirt all week just because its new. You have to go back to your regularly scheduled wardrobe, or people would be looking at you like “AGAIN?!?” Same thing here.

If Panini invades their previously NFL brands with college logos everywhere, this is going to be an even longer year than I expected it to be. If they decide to take this path, it becomes more clear to me that their team does not understand the way the card collector market works. NFL is the top billing, and always will be. There is a reason why CLC never really made the kind of money for UD that they expected it to. NCAA cards are still a niche market, and there is zero reason to cater to it in a sport like football.

I remember back to 2009, when Upper Deck released UD black with College jerseys for the rookies. Because the cards were hard signed, they didnt have the turnaround time to get the pics on the card with pro gear. People came close to boycotting the set as a result. The NFL is why we are here, although we will forgive the use of college PICTURES in lieu of something else. Logos are different, as it adds a schism to the set’s branding.

That being said, I do like the look of the base rookie, with a border-less presentation that looks very appealing. Everything else pretty much has the theme of 2012 Playbook with college jerseys. Not very good at all. The autographs look especially horrible.

Again, we will have to hold back judgment to see if they shift from their mockup design to pro-uniforms, but until then, I question their hobby intelligence and business plan.