If you havent been on Twitter, this post might be something that gets you signed up. Although it goes without saying that social media mediums like Twitter have become a new hub of hobby activity, Topps has taken that hub to a new level in recent weeks. For the first time ever, packs of cards have been given away on Twitter that are not available any other place. Even though they are contest prizes and not available for sale, things have to start somewhere.
Here are the cards up so far:
For a product like Bowman, where parallels drive the product, creating a new one for this giveaway is a great way to leverage the power of the people who populate the Twitter landscape. The cards are light blue to commemorate Twitter's trademark color, and there are even autographs in the packs as well. Some of the cards are going for quite a bit of money, as there are only 150 packs of these cards.
Autographs are out of only 3, which shows how limited these packs really are. It also makes them the second rarest parallel available, just ahead of the red refractors at /5. In a very clever twist, some of the players have even signed their Twitter handles. I am curious to see how many players are on the checklist, as it could be limited to only a select few. We do see that Rodon, Kolek and a few others are already live, and surely more will surface as the packs are sent out.
I would love for stuff like this to be more of a focus in the future, offering more special content through the different outlets that exist. If they could offer other small runs of stuff for sale instead of just giveaways, I think that would work well too for the collectors, although cost to the manufacturer might be prohibitive. They have offered online exclusives before in all the sports Topps has run, and they only work under very specific circumstances. Chrome is a perfect situation because of the prominence of the parallels, and similar to the Blue Wave cards in 2012 Football, it could work with some controlled factors.
Overall, this hobby has a long road to getting back to anywhere close to where things were in the 1990s, and though promotions like this are minor, at least Topps is trying something new.
To get access to the promotion, follow @BowmanCards on Twitter, and look for posts mentioning the packs.