Over the last few years, Prestige has been one of the worst looking sets that Panini has put out all year. With the advent of Score as their top pre-rookie premiere product, the team has left Prestige to rot on the vine. And rot it has. Prestige has housed some of the ugliest cards I have ever seen, and it seems to get worse with age.
Check out the dumpster fire that Prestige has become:
Now that Panini has secured a CLC exclusive to use NCAA logos and uniforms in their trading cards, their pre-premiere products have gotten a shot in the arm. Up until this point, Upper Deck has had the exclusive since 2010. After seeing the previews for Prestige, the question becomes whether or not that shot in the arm was healthy or hurtful. So far, we have seen that Score will feature NFL logos on cards with college jersey pictures. That's the way it was done historically as well. I am completely fine with that, especially over using airbrushed shots like years past. Nothing looks worse than a helmet off, airbrushed sideline shot with a sticker auto.
Prestige, however, looks to be a bit different, unless they decide to change things up from the mockups provided. Instead of going the direction they took with Score (the right direction), they look to have decided to go full NCAA with many of the cards for Prestige. I think this is a terrible decision, especially if they decide to use stickers for the autographs. This product will come out around or after the rookie premiere, some months after players declared for the NFL draft. Considering that they are already going to release NFL logo cards for Score, I sincerely hope they dont go this direction for the majority of Prestige’s checklist. Its the wrong move.
Prior to 2010, there were elements of college licensing in many early sets, but the focus was always NFL. Panini seems to have a raging boner for using their newly acquired license, even at the detriment and dilution of their NFL branded sets. Listen, I know I want to wear my new shirt the day after I buy it too, but you cant wear that same shirt all week just because its new. You have to go back to your regularly scheduled wardrobe, or people would be looking at you like “AGAIN?!?” Same thing here.
If Panini invades their previously NFL brands with college logos everywhere, this is going to be an even longer year than I expected it to be. If they decide to take this path, it becomes more clear to me that their team does not understand the way the card collector market works. NFL is the top billing, and always will be. There is a reason why CLC never really made the kind of money for UD that they expected it to. NCAA cards are still a niche market, and there is zero reason to cater to it in a sport like football.
I remember back to 2009, when Upper Deck released UD black with College jerseys for the rookies. Because the cards were hard signed, they didnt have the turnaround time to get the pics on the card with pro gear. People came close to boycotting the set as a result. The NFL is why we are here, although we will forgive the use of college PICTURES in lieu of something else. Logos are different, as it adds a schism to the set’s branding.
That being said, I do like the look of the base rookie, with a border-less presentation that looks very appealing. Everything else pretty much has the theme of 2012 Playbook with college jerseys. Not very good at all. The autographs look especially horrible.
Again, we will have to hold back judgment to see if they shift from their mockup design to pro-uniforms, but until then, I question their hobby intelligence and business plan.