Upper Deck isnt going quietly these days, hoping to connect on a crazy level with the college collectors out there. Although I am a huge fan of most of the stuff Upper Deck has done over the last few years, I have found myself unable to buy into products that dont feature my favorite players in their NFL jerseys. After seeing a few of the cards that UD has posted from this year’s shot at Exquisite, I may have to consider it.
First off, I think it takes major balls to try to put out a product like Exquisite without a license attached to it. College jerseys only go so far with a niche audience, and the rest has to come from the Exquisite collectors out there. Im not sure how this product will resonate with those people if it isnt done the way it has been done in the past, but from the initial peeks we are getting, it at least has some great looking design work. Now, the question becomes, can Upper Deck execute where they have struggled this year. SPA had some great looking cards, but it also had some incredible duds. Exquisite’s Rookie Patches look to be on the normal design pedestal that they are usually on, but outside of those box hits, where will the rest of the product fall?
I think that the best thing Exquisite has going for it will be the limited production run, as I dont think people understand how few boxes will be produced. I sincerely hope it turns out well, as I think that putting out quality products is the first step towards a licensed future. Lets just hope we get more cards like the RAPs, and less cards like the Elway.